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rsteven
  • Rank:Silver
  • Posts:99
  • From:USA
  • Register:07/05/2015 11:19:16

Date Posted:05/26/2018 05:46:17


Hello Chip,

I have recently traveled to Mesa, Arizona to attend my youngest daughter's wedding this weekend and while driving around in my rent a car I thought I was listening to a top 40 radio station on the FM dial that had been playing a variety of current top 40 hits, when suddenly it seemed to flip to an all Christmas format for several uninterrupted hours. I mean everything from Bing Crosby's White Christmas to Perry Como's There's No Place Like Home For The Holidays and Burl Ives among so many others.

My middle age daughter was in the car with my gal and I and her mouth just about dropped to the floor. I have been referred to as Mr. Christmas around my loved ones on more than one occasion due to my love of Christmas music and the season in general, but this switch to all Christmas music in the middle of the Mesa, Arizona dessert with temperatures hovering near 100 was a fantastic and splendid surprise to say the least. My daughter remarked, "Dad I have never heard Christmas music played this time of year on the radio, leave it to you to bring Christmas music with your arrival in town. I don't know how you did it, but you managed to do it somehow!"

I mean this was not a satellite radio station, but a regular top 40 pop station. We drove around for nearly two hours as we went to eat at a restaurant and visited the local Barnes & Noble book store and each time the very vintage Christmas music remained on the radio station air waves until we came back to the car for the last time. We heard no explanation other than some talk of a "Christmas promotion" or something that seemed taped ahead of time.

Now there was one time a year or two ago I heard a country radio station play one Christmas song in July as a sort of joke because of the hot weather or something, but it was one song only and they quickly returned to playing the hit singles of the time, and I believe the song was Grandma Got Run Over By A Reindeer. It was definitely a one off so to speak.

Chip, I know you know my family has been involved in the ownership and management of several television and radio stations over the years, but I have never heard of or witnessed such a splendid and dedicated effort towards the continuous playing of Christmas music by a major market radio station this early in the year.

My question for you Chip as the greatest authority in the world on the popular Christmas music from the Golden Age and beyond is the following; Have you ever heard of such a planned and continuous display of Christmas music this early in the year or do you think someone "fell Asleep at the controls" so to speak and this was some sort of pre-taped mistake where an engineer hit the wrong switch or playlist by mistake? Either way, it just wetted my appetite for your impending announcement of the Real Gone Music Christmas releases for this year that I am sure is not too many months or even weeks away from being released on this great forum.

Best regards.

Steve
Christmas Music Guru Share to: Facebook Twitter MSN linkedin google yahoo #1
  • Rank:Honorary Member
  • Posts:3527
  • From:USA
  • Register:09/07/2005 11:04:22

Re:It's Christmas Time In May In Phoenix, Arizona On The Radio

Date Posted:05/26/2018 07:50:23


My guess, Steve, is that it was either part of some kind of sales promotion, or perhaps just a publicity stunt to garner attention from the public and media for the station. If indeed it was a publicity stunt, it was a brilliant move, as I'm sure it created a lot of talk around town. Too bad you don't remember the station; I would have liked to call them to find out.

And for this Memorial Day weekend, I'll share here a little Christmas music in May for everyone to get into the spirit and enjoy from two sets of great singing brothers: Mills and Ames.


<iframe width="420" height="315" src="https://www.youtube.com/embed/ED3fRDLyjbI?rel=0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

<iframe width="420" height="315" src="https://www.youtube.com/embed/FRbs2AaOuHw?rel=0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>



Lawrence F. "Chip" Arcuri Owner/Webmaster | The Yule Log.com
rsteven Share to: Facebook Twitter MSN linkedin google yahoo #2
  • Rank:Silver
  • Posts:99
  • From:USA
  • Register:07/05/2015 11:19:16

Re:It's Christmas Time In May In Phoenix, Arizona On The Radio

Date Posted:05/27/2018 03:22:52


Hello Chip,

Oh, I did make sure I wrote down the station call letters as I could not believe my ears when that Christmas music came on and did not stop for so long. I did try to call myself to find out on their request line last night and this morning, but it was busy the whole time. Maybe you could try their business line. Sorry I forget to mention the station call letters. Its 99.9 KEZ in Phoenix, Arizona and their phrase is "The Valley's 80's to Now Variety."

Please let us know what you find out. I do think it was some sort of special marketing promotion and I do agree with you a rather brilliant one at that. I bet they got a ton of calls. The sort of thing radio stations use to do back in the "good old days" of radio broadcasting.


Steve
RayClaus Share to: Facebook Twitter MSN linkedin google yahoo #3
  • Rank:Silver
  • Posts:52
  • From:USA
  • Register:01/08/2010 02:42:42

Re:It's Christmas Time In May In Phoenix, Arizona On The Radio

Date Posted:05/29/2018 04:13:23

I looked online and it shows 99.9 KEZ as the Holiday Station. I don't know if it is 24 -7 365 days a year holiday music but it is interesting!

https://kez999.iheart.com/featured/kez-christmas
Christmas Music Guru Share to: Facebook Twitter MSN linkedin google yahoo #4
  • Rank:Honorary Member
  • Posts:3527
  • From:USA
  • Register:09/07/2005 11:04:22

Re:It's Christmas Time In May In Phoenix, Arizona On The Radio

Date Posted:05/29/2018 05:55:18


Tried to call the station's business number today and unfortunately only get a fast busy signal.



Lawrence F. "Chip" Arcuri Owner/Webmaster | The Yule Log.com
rsteven Share to: Facebook Twitter MSN linkedin google yahoo #5
  • Rank:Silver
  • Posts:99
  • From:USA
  • Register:07/05/2015 11:19:16

Re:It's Christmas Time In May In Phoenix, Arizona On The Radio

Date Posted:05/29/2018 11:42:03



Hello Chip,

I have a call in to KEZ program director Paul Kelly. I mentioned the YuleLog.com is talking about his station and what happened last Thursday with Christmas music being played continuously for several hours. I left a message on his line after someone answered the business line and I asked for Paul Kelly after briefly telling her the story.

I googled his name and the radio station and found a funny article with a provocative headline about a radio station playing non-stop Christmas music in early November last year in a tie in with a credit union. They have been going all Christmas around Thanksgiving for almost 20 years and they say the ad revenue has been tremendous and other stations have followed.

I will let you know if he returns my call, but I am sure the program director would be more likely to return your call than mine, Chip, so have at it if your so inclined. The article about KEZ is from the Digital Music News dated November 16, 2017.

I will let everyone know if I find out anything further. What a great stunt and a sheer thrill. Wow, it was nearly 100 degrees and the Christmas music was flowing like a faucet. 
Christmas Music Guru Share to: Facebook Twitter MSN linkedin google yahoo #6
  • Rank:Honorary Member
  • Posts:3527
  • From:USA
  • Register:09/07/2005 11:04:22

Re:It's Christmas Time In May In Phoenix, Arizona On The Radio

Date Posted:05/31/2018 12:58:02


Glad to hear you got through on their business line; for some reason, all I get is a busy signal.



Lawrence F. "Chip" Arcuri Owner/Webmaster | The Yule Log.com
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