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  • Rank:Platinum
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  • From:USA
  • Register:12/26/2006 08:26:49

Date Posted:03/20/2020 04:34:56Copy HTML

KEZK in St. Louis will flip to Christmas music at 5 PM (CT) today 3/20.  The station is doing this to lift the spirits of its listeners during this period of social distancing and quarantining during the Coronavirus crisis.


Not sure how long KEZK plans to do this.  Seems like a very kind gesture, but I can only hope this isn't a stunt for a format flip.  KEZK runs an Adult Contemporary format, so it probably had a high percentage of "at work" or office listeners.  Those workplaces and offices are virtually empty right now.  The listeners are at home.


Will other AC stations follow suit?  It'll depend on how successful KEZK is with this move.


https://radioinsight.com/headlines/185404/kezk-to-begin-christmas-in-march-on-friday/


From KEZK's website:


https://kezk.radio.com/articles/feature-article/kezk-kicks-off-christmas-in-march

Christmas Music Guru Share to: Facebook Twitter MSN linkedin google yahoo #1
  • Rank:Honorary Member
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  • From:USA
  • Register:09/07/2005 11:04:22

Re:Christmas In March

Date Posted:03/22/2020 09:50:02Copy HTML


Folks around the country are putting up Christmas lights too.



Lawrence F. "Chip" Arcuri Owner/Webmaster | The Yule Log.com
log_fan Share to: Facebook Twitter MSN linkedin google yahoo #2
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  • Register:12/26/2006 08:26:49

Re:Christmas In March

Date Posted:03/23/2020 08:47:40Copy HTML

I don't doubt that folks are putting up their Christmas lights but so far, I haven't seen it.


The Hallmark Channel ran Christmas movies over this past weekend.  I checked KEZK's website and yes, they are still playing Christmas music.  Don't know how long they plan to continue.  If I had to speculate, I'd say at least through this coming weekend.


St. Louis is not a large media market, so KEZK is in a better position to take the chance.  KEZK has been St. Louis' Christmas station for a number of years.  Could it happen in NY or LA?  IMHO, it would only be considered if KEZK got a huge ratings spike.  Stakes are much higher in large markets like NY or LA.

Christmas Music Guru Share to: Facebook Twitter MSN linkedin google yahoo #3
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  • Register:09/07/2005 11:04:22

Re:Christmas In March

Date Posted:03/23/2020 08:59:07Copy HTML

Lawrence F. "Chip" Arcuri Owner/Webmaster | The Yule Log.com
log_fan Share to: Facebook Twitter MSN linkedin google yahoo #4
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  • Register:12/26/2006 08:26:49

Re:Christmas In March

Date Posted:03/25/2020 07:53:13Copy HTML

Did not see this, Chip.  Thank you for posting.  

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